Want to Sell Fast and for Top Dollar?

Want to Sell Fast and for Top Dollar?  Price Your Home Just Below Market Value

If you’re thinking about selling your home so you can move on to something bigger, better, or just different — maybe a new job, more space, or a fresh start.  You’ll likely want to sell your home as quickly and for as much money as possible so you can begin looking for that next perfect home.

But here’s what you don’t want

A home that sits on the market for weeks or months with no offers.  Awkward price drops. Lowball offers from buyers who think you’re desperate. The only way to avoid these things is to make sure your home is priced right and maybe even a little low.  Yes, you read that correctly.  Pricing your home slightly below market value is often the smartest way to sell faster and for more money. Let me explain why.

It’s About Psychology — and Clicks

Most buyers in today’s market are browsing homes online on consumer websites like Zillow and Realtor.com. If your price looks high compared to others in the area, they’ll scroll right past it, even if your home is beautiful. But if your home is priced just below what it’s worth, it triggers a powerful reaction: “This looks like a deal — we should go see it before someone else does.”  That one move —shaving off $5,000 to $10,000 — creates urgency. It boosts showings. And more showings usually increase the chances for multiple offers.

Multiple Offers Mean More Money

When several buyers are interested in your home at once, they know they can’t play games. That competition often pushes offers above asking price even if you started below it. In fact, the “underpriced” strategy can lead to stronger offers than if you priced it high to begin with. Instead of negotiating down, you create a bidding war that drives your price up.

The Longer You Sit, the Less You Get

Here’s what most sellers don’t realize.  The longer your home stays on the market, the weaker your position becomes. Buyers start to wonder: “Why hasn’t it sold yet? Is something wrong with it? Can I get a deal now?” Even if you drop the price later, it rarely regains that first-week momentum. The best time to make a splash is day one and the right price is your biggest advantage.

Data Beats Guesswork

I always run a detailed Comparative Market Analysis (CMA) to find out what your home is truly worth based on nearby sales. Then I help you price it just under the sweet spot — not too low, not too high, but right where it creates buzz.

If you’re looking to sell smart — not slow — in Visalia, Tulare, or anywhere in the Central Valley, pricing just below market value might feel counterintuitive but it works. More showings.  More offers.  More control.  And less time wondering if anyone’s going to bite.

Want to know your home’s true value — and how to price it for action? Feel free to reach out to me directly and we’ll run the numbers together. I’ll build you a custom plan that puts momentum on your side.